MTD for ITSA: The £360 Million Opportunity for Accountants
play_circle

MTD for ITSA: The £360 Million Opportunity for Accountants

We commissioned Opinium to survey 500 UK sole traders to better understand their views on Making Tax Digital for Income Tax, how prepared they are for the changes, and what action they expect to take to become compliant with the rules. The results revealed an incredible opportunity for the accounting industry.

Hannah Watkins
Hannah Watkins
Marketing Lead at Coconut
No items found.
No items found.
No items found.

The introduction of Making Tax Digital for Income Tax Self Assessment will cause a major shift in the way that the UK’s 3.2 million sole traders will be required to manage their finances and submit tax returns. 

Now that MTD ITSA is just under two years from coming into effect, we wanted to find out more about how those who will be affected feel about these changes, and what that will mean for both the self-employed community and the accounting industry.

With that in mind, we commissioned Opinium to survey 500 sole traders across the UK to understand more about their views on Making Tax Digital, how prepared they are for the changes, and what action they expect to take to become compliant with the rules.

Our findings show a sector overwhelmingly underprepared for the changes, unclear what action to take and, most importantly, keen to seek out third-party support for help managing their taxes. 

For example, we found that: 

  • One in five sole traders has never heard of MTD, and 60% say they feel underprepared for the changes,
  • 61% of sole traders believe that the MTD changes sound complicated and confusing, and over half (53%) are worried that the new rules will detract from being able to run their business,
  • 40% of sole traders who don’t currently use an accountant said they would be willing to pay for accountancy and tax support in light of increased reporting requirements,
  • Based on an average £30 monthly cost for Self Assessment accountancy services, this could create a potential £360 million growth opportunity for the industry.

For the full findings, as well as expert insight into how accountants can capitalise on this major opportunity, download the report for free now.

Tags

No items found.

Keep reading

Don’t settle for “one-size-fits-all”!

Accountants often choose complex software for larger clients, but smaller businesses like freelancers and landlords need simpler solutions. Overly complicated tools waste time on training and support. Find out how Coconut can help.

arrow_right

The dos and don'ts of keeping your cash flow healthy

Cash is king. You’ve probably heard that before, but what does it mean? Well, although price and profit are very important, they’re not as vital as cash, the lifeblood of all businesses.

arrow_right

Eight things you should be telling your clients now about MTD for ITSA

MTD for ITSA will be introduced in phases. Sole traders, freelancers and landlords with a gross income of more than £50,000 will be first affected. They’ll need to comply with MTD for ITSA requirements from 6 April 2026, but they’ll need to get ready long before then. Read our blog to find out more.

arrow_right